Author book signing

I did two book signings in February and one last week. I was, to put it mildly, extremely nervous about this. I’m an introvert that doesn’t like meeting new people face to face. I don’t like pitching things to people after years of retail having to do just that. I really don’t like pitching my…

Want to plan a book signing that your audience will remember. Here are some ways to host an author event that readers will love to attend.

Last month, I received an email from Popular bookstore (a local bookstore in Singapore). The email was just a regular one that talked about the sales they were having in their store. And in that …

Fabulous table by author Nicole Evelina, manned by her able assistant! https://nicoleevelina.com/

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been […]

Have you ever gotten a bookmark or sticker with your book? How did it make you feel? Did you smile for just a second? If yes, then you have received effective author swag. When authors include small gifts with their books, they are giving away swag intended to improve the reader’s experience and lead to word of mouth marketing. Before you can understand how that works, let’s dive deeper into what counts as swag.

Organizing book signings, readings and public appearances is a vital element of an author’s marketing campaign as well as an influencer on the author’s level of success.

Sarah J. Maas is currently on her Asia tour, which saw her spend a few days in Singapore. International authors, particularly bestselling ones, rarely visit our shores, so Elaine and I decided to check out the session on Friday, March 11.